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What is Swell?

Swell Boutique shop carries exclusive and limited edition items and has a mobile ordering app to help customers who do not have time to find and purchase unique items from their phones without having to go in person.

What makes Swell unique?

A key feature of this product is its user base for local shoppers and its notifications for exclusive drops. A key feature in this project was the member notification to make it easy for the user to find unique items without having to go to the store.

Role + Timeline

My Role: Lead Product Designer | Branding | UX Researcher | Wireframes | User Flows | Prototyping Timeline: May 2022 - Jul 2022

Overview

Overview

Overview

Create a mobile app to help Swell Boutique customers find and buy unique items online to save time and a trip to the store. The goal is to make Swell Boutique's online shopping a pleasant experience.

Goal

Goal

Goal

Providing high-quality goods with a unique search feature to find and match your style and suggest other items you may have missed. A key feature of this product is its user base for local shoppers and its notifications for exclusive drops.

Providing high-quality goods with a unique search feature to find and match your style and suggest other items you may have missed. A key feature of this product is its user base for local shoppers and its notifications for exclusive drops.

Problem

Problem

Problem

Swell Boutique is a mobile ordering app to help customers shop exclusive and artisanal items from their phones without having to go to the store. And make it easy for people to shop for exclusive and limited edition items without going to the store.

Swell Boutique is a mobile ordering app to help customers shop exclusive and artisanal items from their phones without having to go to the store. And make it easy for people to shop for exclusive and limited edition items without going to the store.

Taking time to go shopping for a unique gift can be challenging.

Limited time to shop?

Limited time to shop?

This mobile ordering app helps customers shop who do not have time to search for exclusive and artesian items or gifts.

Swell's mobile ordering app helps customers quickly find exclusive and artesian items or gifts.

This mobile ordering app helps customers shop who do not have time to search for exclusive and artesian items or gifts.

User Research Summary

User Research Summary

User Research Summary

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs.

A primary user group identified through research was working adults who don’t have time to shop and look for unique gifts/home goods.

This user group confirmed initial assumptions about Swell Boutique customers, but research also revealed that time was not the only factor limiting users from shopping at boutiques. Other user problems included obligations, interests, or challenges that make it difficult to find unique items or go to boutique stores in-person or technical problems, no options for online store and difficult search and check-out process.

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs.
A primary user group identified through research was working adults who don’t have time to shop and look for unique gifts/home goods.

This user group confirmed initial assumptions about Swell Boutique customers, but research also revealed that time was not the only factor limiting users from shopping at boutiques. Other user problems included obligations, interests, or challenges that make it difficult to find unique items or go to boutique stores in-person or technical problems, no options for online store and difficult search and check-out process.

I conducted interviews and created empathy maps to understand the users I was designing for and their needs. A primary user group identified through research was working adults who don’t live near markets that provide fresh produce and offer food assistance.


This user group confirmed initial assumptions about Local Fresh users, but research also revealed that location was not the only factor limiting users from accessing fresh produce in their areas. Other user problems vary as one person’s food access and availability may be different from their neighbor’s, depending on income and transportation. These challenges make it difficult for everyone to find healthy options locally without having to travel far to access healthy food.

Market Research

Market Research

Market Research

Userflow

Userflow

Userflow

Ideation, Wireframing, Prototypes

Ideation, Wireframing, Prototypes

Ideation, Wireframing, Prototypes

Ideation, Wireframing, Prototypes

Ideation, Wireframing, Prototypes

Ideation, Wireframing, Prototypes

Round 1 Findings

Users want queues and info when creating profile.

Payment options need to be clear.

Users need to be able to easily tap buttons so they respond.

Round 2 Findings

Users need crystal clear guidance to signup & login.

Account for space between links and finger size for easy tap/responsiveness.

Users need to confirmation and option to view order history.

Usability Findings

Usability Findings

Usability Findings

Visual Design / Mockups

Visual Design / Mockups

Visual Design / Mockups