Work

Account

Support

Profile

What is Local Fresh?

Local Fresh is a dedicated mobile app, and a responsive website focused on bringing fresh surplus fruits and vegetables to people experiencing food insecurity in southern California.

What makes Local Fresh unique?

A key feature in this project was the geolocation services to make it easy for the user to locate pop-up markets in their area.

Role + Timeline

My Role: Lead Product Designer | Branding | UX Researcher | Wireframes | User Flows | Prototyping Timeline: June 2022 - July 2022

Overview

Overview

Overview

Local Fresh is a dedicated mobile app, and a responsive website focused on bringing fresh surplus fruits and vegetables to people experiencing food insecurity in southern California.

Goal

Goal

Goal

This app helps users experiencing food insecurity in southern California to find fresh fruits and vegetables and by bringing pop-up markets to these areas.

This app helps users experiencing food insecurity in southern California to find fresh fruits and vegetables and by bringing pop-up markets to these areas.

Problem

Problem

Create a mobile app and responsive website to help users experiencing food insecurity in southern California to find fresh fruits and vegetables that are brought to local markets near them. And make it easy for people to know about and locate when the pop-up markets come to town.



Problem

Create a mobile app and responsive website to help users experiencing food insecurity in southern California to find fresh fruits and vegetables that are brought to local markets near them. And make it easy for people to know about and locate when the pop-up markets come to town.



Finding fresh produce in a a food desert is hard.

Finding fresh produce in a a food desert is hard.

This location-based service helps users to find fresh produce. Making eating healthy more convenient and affordable.

Competitive Analysis

Competitive Analysis

Market Research

Market Research

Market Research

Userflow

Userflow

Userflow

The sitemap was revised through out the process as things needed to be more simplified and easier to view.

The sitemap was revised through out the process as things needed to be more simplified and easier to view.

Ideation

Ideation

Ideation

Ideation

Ideation

Ideation

These wireframes are the main screens for each page category of the site.

Wireframes

Wireframes

Wireframes

After ideating and drafting some paper wireframes, I created the initial designs for the Local Fresh app. These designs focused on delivering location mapping  to help users to find local produce in their area.

Digital Wireframes

Digital Wireframes

Digital Wireframes

Usability Testing

Usability Testing

Style Guide

Style Guide

Style Guide

Visual Design / Mockups

Visual Design / Mockups

Visual Design / Mockups

Responsive Designs

Responsive Designs

Responsive Designs

Visual Design / Mockups

Visual Design / Mockups

Visual Design / Mockups



Thank you!

© 2023 Gretchen Mars

© 2023 Gretchen Mars

© 2023 Gretchen Mars